Transparency, authenticity and other keys to regain trust (because you have 20% trust right now)

I was recently asked to comment about Transparency and two concepts came to my mind.

They don’t trust us, be transparent to build trust

Firstly your average person has an extremely low trust of companies. According to a recent BBC Mori poll (and to a number of other similar polls) professors, doctors and teachers are the most trusted with around 80% trust levels by your average person, whilst business leaders feature amongst the lowest close to politicians with your average person (and probably your consumers, providers or investors) trusting business leaders at just over 20% levels! 

So transparency I therefore see as a means to regain that trust, which is of course fundamental to doing business but also to convincing others to join us, if we are in a quest to also create meaningful impact.

It seems that despite our best intentions, our most recent beautiful and meaningful marketing campaign, is not having much impact at all, almost a waste of money and effort, unless a transparent behaviour allows people to actually see what is behind those words and witness our coherent actions.

We are all in the shop window, make sure people see authenticity


Plenty is being written, little is being read: 10 ideas to have your content actually reach your audience

It’s never been easier to write and post your and your organization’s most exciting messages towards a global audience, resulting in an exponential growth in one-to-many content creation. But does anyone actually read your content? 

You know, that exciting news or achievement or campaign you just launched that will transform your business / organization and / or the world: how can you increase the likelihood of people actually reading what you post?

In a recent conversation about using media to convey companies’ sustainable policies I extrapolated ten ideas that can be replicated for you and your organization, the last one being in my view the most important one:

  1. Forget one-way monologues – focus on creating bi directional communication flows adding questions that open dialogues
  2. Create intelligent entertaining information – people love to be entertained as well as informed, creating content that goes beyond attracting attention and creates awareness-awakening content that people love to watch more than once and share


In the race for success, what is the unlikely connection between “the need for growth”, Moderation and Abundance?

The race and pressures for growth in our workplaces will continue to grow but at the same time, they will also increasingly strain our personal, organizational and planetary boundaries. What if we were to explore a new formula for success founded on the unlikely combination of moderation and abundance?

Moderation, one of ebbf’s seven core values could be seen as a hindrance to the fast pace of growth and innovation the world around us seems to demand. However, a closer look at the concept of moderation can help us to understand the powerful opportunities that lie untapped.

Let’s start to explore two complementary applications of Moderation: doing less and using less.     

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