With only 14% of employees actively engaged in their jobs, what is the role of purpose (and profits) in your company?

You just created an incredible strategy that will drive an extraordinary success for your organization, you implement it, a disaster: it fails completely all its expectations.

Why? Because we thought that the people, the human resources of our companies were going to implement the plan exactly as we had thought but instead human beings are complex and mysterious beings that rarely do exactly what they are told (thankfully)

Henry Ford famously said “Why is it every time I ask for a pair of hands, they come with a brain attached?” This turns out to be the fundamental reason why some companies thrive and others fail: how we understand and treat the people who have to implement our strategies.

In a working world where only 14% of workers are really hooked on their jobs ( 86% are not at all excited about the workplace we have created for them ! ) a radical change is necessary not to innovate, but to survive and eventually thrive. We need to rethink the role of the worker as a wonderfully complex being capable of creating solutions that we did not even imagine could exist or be implemented.

How?

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